The marketing strategy of coca cola discusses the strategies implemented over time by one of the massive and most popular fmcg brands in the world segmentation . Coca-cola marketing report essay 1 general information on coca cola 32 coca cola’s segmentation geographic segmentation the product is greatly segmented . Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located this . Coca cola choose appropriate segmentation method for every market coca cola sometimes uses glocal (mix of global and local) strategy for market segmentation.
Geographic segmentation is when a business divides its market on the basis of geography there are several ways that a market can be geographically segmented there are several ways that a market . Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies geographic segmentation can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population. Coca cola's segmentation variables would an example of geographic variable be coca cola distributes to rural areas all the time psychographic variable be coca . A swot analysis of coca-cola reveals its main strength as the most valuable brand in the world, while its main weakness is that most of its products are carbonated drinks the increasing consumption of bottled water has created a major opportunity for coca-cola, but water scarcity is a significant .
As with most luxury item brands the coca cola company sells the majority of its products in the developed world, with approximately 21 percent of it's beverages sold in north america, around 29 percent in latin america and around 14 percent in europe despite an enormous landmass the developing . Following is a brief analysis of all these segments-geographic-coca cola targets different age groups, ethnic groups, sexes, lifestyles etc with its different varieties it segmented the world market based on different geographic traits. Demographic segmentation, is one of the four types of market segmentation, along with geographic segmentation, psychographic segmentation and behavioral segmentation demographic segmentation variables. Sikander ali e-03 sultan mohammad e-06 target market and market segmentation of coca-cola 1 sikander ali e-03 sultan mohammad e-06. Geographic segmentation of coca cola asia pacific north america latin america europe eurasia and africa fruktime russia and ukraine.
For example, coca-cola is committed to providing their drinks on all market segments of soft drinks on selected target markets can use the following approaches to their development: undifferentiated marketing, differentiated marketing and concentrated marketing. Market segmentation, targeting and positioning| lgmw01/04 coca-cola) others may carefully select one, two or more segments that they can best cater to . The geographic variables for coca cola calls for dividing the market into different geographical units such as regions, cities, and neighborhoods the psychographic variables for coca cola is distinguished into different groups based on the buyers lifestyle, personality, or values. Geographic segmentation of coca cola customer segmentation generally speaking, although the company focus on whole population in the world, young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. Coca cola market segmentation geographic segmentation there are different users of coca cola such as various ethnic groups, lifestyles, age groups, sexes etc .
•market segmentation 1 geographic segmentation 2 demographic segmentation –coca-cola was very protective of its brand identity didn’t want to associate . Coca-cola com pany works together with more than 300 bottling partners globally and operates the most extensive beverage distribution system geographic segmentation. Coca-cola company is making the segmentation in terms of geographic, demographic and psychographic it operates through six business segments: north america, eurasia and africa, europe, latin america, pacific and bottling investments (marketline, 2012). The coca-cola company practice geographic segmentation in terms of regions through the price remains constant in all parts, the brands vary according to the weather of the region for example, in hong kong during summer season coca-cola has a unique brand called freezing coke (global functional drinks industry profile, 2014).
This is a response post to valeria’s post about marketing approaches of coca-cola i agree with valeria that coca-cola does segment the market depending on geography i’ve personally experienced the difference in 3 of the 4 ps in marketing while i spend my summers in hong kong during summertime . Ch 8 - segmenting and targeting markets coca cola company is the world’s leading manufacturer, marketer, and distributor of soft beverages coca cola uses multisegment targeting strategy which means that the company has more than single, well- defined, market segment.
Market segmentation and positioning in coca-cola - free download as word doc (doc), pdf file (pdf) or read online for free. Geographic segmentation geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood coca-cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas 12. An analysis of market segmentation of the coca-cola company market segmentation of coca-cola introduction as everyone knows, the coca-cola company (see appendix a) is a well-known big drinks manufacturer with over one hundred year.